Swiggy is a food delivery service that connects customers with restaurants, providing delivery services across various cities in India.
Challenge
Swiggy faced difficulty in maintaining high customer satisfaction levels due to issues with their app’s functionality and website performance, leading to lower user retention rates.
Solution
Swiggy focused on improving its app functionality, optimized it for better performance, and introduced AI-based features for personalized recommendations. The digital marketing team focused on retargeting customers who abandoned their carts, using social media ads to increase brand visibility.
Result
Swiggy saw an increase in app downloads and daily orders, improving its customer retention rate by providing a more personalized experience.
Technologies Used
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