Starbucks is a global coffeehouse chain offering a wide variety of coffee, beverages, and baked goods.
Challenge
Starbucks wanted to increase customer loyalty and streamline their order process to provide a better experience for their users.
Solution
Starbucks developed a mobile app that allowed customers to order ahead, pay via mobile, and earn rewards. Additionally, the company used social media platforms to engage customers through personalized offers and promotions, strengthening customer relationships.
Result
The Starbucks app became one of the most popular retail apps, driving higher customer retention and encouraging repeat business. Social media engagement also increased, helping to maintain a strong brand presence.
Technologies Used
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