Razorpay is a leading payment gateway in India, offering businesses seamless online payment processing solutions.
Challenge
Razorpay needed to increase brand awareness among small and medium-sized businesses and educate potential customers on the benefits of using digital payment solutions.
Solution
Razorpay redesigned its website to offer a more user-friendly interface for businesses to easily sign up and integrate payment systems. They ran targeted social media campaigns, sharing case studies, customer success stories, and tips on payment gateway solutions through Twitter, LinkedIn, and Instagram.
Result
Razorpay became a preferred payment gateway for many businesses in India, seeing an increase in sign-ups and partnerships with major e-commerce platforms.
Technologies Used
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