OYO Rooms is a hospitality technology company offering a network of budget hotels, vacation homes, and short-term accommodations. OYO has made a name for itself with its tech-driven approach to hospitality.
Challenge
OYO Rooms needed to increase bookings and improve its digital footprint amidst stiff competition from international hotel chains and local players. Their website was underperforming in terms of user experience and search visibility.
Solution
OYO redesigned its website, making it mobile-first and optimized for fast loading times. They also enhanced their digital marketing efforts by using targeted pay-per-click campaigns, retargeting ads, and influencer partnerships to build brand awareness.
Result
The revamped website saw improved load times, and OYO experienced a higher conversion rate, resulting in a significant increase in bookings. Their brand visibility also grew with increased social media engagement and an improved search presence.
Technologies Used
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