Dream11’s Digital Marketing Strategy for Increased App Engagement

Company Description

Dream11 is a fantasy sports platform that allows users to create their own teams and participate in fantasy leagues for cricket, football, and other sports.

Challenge

Dream11 is a fantasy sports platform that allows users to create their own teams and participate in fantasy leagues for cricket, football, and other sports.

 

Solution

Dream11 launched creative social media campaigns, influencer marketing, and targeted promotions to boost user engagement. They also improved their app’s features by adding more interactive elements.

 

Result

These strategies led to higher user acquisition rates, better engagement, and increased retention during low-traffic periods.

 

Technologies Used

React Native
Android
iOS Development
Retargeting
Social Media Ads
Influencer Marketing

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