Nykaa is an Indian e-commerce platform that specializes in beauty, wellness, and fashion products. It provides consumers with a range of products from top international and domestic brands.
Challenge
Nykaa wanted to build its digital presence but struggled with customer trust and low conversion rates on its website. They needed to position themselves as a trusted platform for beauty products.
Solution
Nykaa invested in web design improvements, incorporating user-generated reviews, professional recommendations, and video content to engage users. They also used digital marketing strategies like influencer marketing, Instagram campaigns, and email marketing to increase brand awareness.
Result
The enhanced web design and digital marketing strategies led to improved brand trust, increased traffic to the site, and higher conversion rates.
Technologies Used
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