Zomato is one of India’s largest food delivery and restaurant discovery platforms. Known for its restaurant reviews, Zomato provides users with the option to browse menus, place orders, and make reservations.
Challenge
With rising competition and changing user preferences, Zomato faced challenges in user engagement, high bounce rates, and difficulty converting site visitors into paying customers.
Solution
Zomato redesigned its website and app with a focus on enhancing user experience. They streamlined the navigation and personalized the user journey. Zomato also leveraged advanced digital marketing techniques such as Google search ads, email marketing, and a more robust social media presence to re-engage customers.
Result
Zomato saw a considerable increase in website traffic, user engagement, and order conversions. Their new design led to a reduction in bounce rates and an increase in customer retention.
Technologies Used
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